Amuta
The Amuta Institute was created in 2020 by Marcelle Xavier, based on a concern: many of the challenges we face today in organizations and in society arise from the low quality of relationships. Marcelle then developed an approach to unlocking the potential of relationships, Connection Design. The brand's icon is the anatomical representation of the human heart, as a symbol of what it means to be driven by love. The lettering is done in lower case type to be friendly and in bold to be strong.